Background

SB Merchandising Services was started in 1992, under sole proprietorship of Mr. S.Sreethar Babu, who is a technical graduate in textile technology and did post graduation in International marketing. After induction in textile mills for few years, he worked for Mondial India, apparel-sourcing division of C&A, Europe in merchandising department.

SBMS has added more customers in Europe slowly after establishing a good organizational setup. Now we have a full-fledged office in Tirupur, South of India as well as a branch office in Chennai to cater to both knitted and woven garments.

Company policy

SBMS aims to achieve leadership in apparel sourcing service by providing a strong committed service to global customers in terms product quality, delivery and price.

Objectives

1. Delivery commitment : All orders of prescribed quality generated from all customers shall be executed before the agreed delivery dates.

2. Customer satisfaction : All orders of all suppliers shall have a customer rating not less than 80% in all aspects like quality, delivery, service and price.

3. New product : Company shall add not less than 100 styles - developing of its own for every season.

4. Style bank : Maintenance of Fabric data sheet and garment data sheet along with sample for exact reproduction in bulk.

All the above objectives are strictly followed with continuous improvement in the existing system to reach the global presence.